Updated: Oct 2017

This is a simple way to begin a stock analysis. At the start, try to answer these quick questions to determine whether a stock is worth further analysis.

1. What is the Investment Thesis?
2. It is Cheap?
3. It is a Good Business, Good Franchise?
4. How’s the Management?
5. Does it have Strong Financials?
6. Geographical and Industry Exposure?
7. Dividends?
8. Risks and Mitigators?
9. 2nd Level Thinking Angle?
10. Can I Sleep Well at night holding this?

There are also always a few key stats not covered in the financials and valuations above but are usually important for investors to know:

i) Market share (if applicable)
ii) Growth rate, both for segments and overall
iii) Major shareholders and their stake
iv) Share price range (esp historical low)
v) Company's history

Here are the stocks and great investment ideas discussed so far:

Overseas Education

Investment Thesis: Overseas Education operates one of the largest international schools in Asia. It is a veteran operator with more than 20 years of track record and currently teaches more than 3,000 students. Enrolment should rise as the school recovers from the aftermath of its change in location from Orchard to Pasir Ris and the exodus of expats out of Singapore. Education is a solid business with 6% long term inflation on fees and is highly cashflow generative. The stock currently gives a 6% dividend.

SIA Engineering

Investment Thesis: SIA Engineering benefits from the rise in air travel in this part of the world. Air travel had grown tremendously over the last few decades and would continue to do so. As such, aircraft requires regular maintenance and Singapore is aiming to be an aerospace hub for Asia. This stock also gives a high dividend yield of 5%.


Investment Thesis: Global leader in oral care with the best brand, product innovation and strong distribution. It also has pricing power and enjoys strong brand equity with its heritage. High exposure to emerging markets, especially Latam. It might be taken out by global consumer giants such as Unilever.

Fraser and Neave

Investment Thesis: Regional giant in alcoholic and non-alcoholic beverages. It went through a break-up of its businesses and has since been morphed into various other entities since Tiger Beer now belongs to Heineken and its drinks business went to Thai Beverage.


Investment Thesis: Theme on global water shortage. But the only post so far is just a quick and dirty analysis on the pref shares that it issued.


Investment Thesis: Global integrated manufacturer of watches and movements with a strong portfolio of brands and exposure to growing markets in Asia and China. There could be a revival in the luxury watch segment after China's anti-corruption campaign and the creation of new consumers with wearables.


Investment Thesis: 3M is a global industrial conglomerate founded on principles of science, imagination and innovation. It is a global niche leader in fields that it conducts its businesses and its products resonate quality assurance. 3M is a story about branding, innovation and shareholder return.

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